Being a copywriter is normally a rather dull job. You write what your client or boss wants and any creativity you put into the words are likely to be taken out for fear of misinterpretation by the general public. However, there are times when some companies embrace creativity and OPI is definitely one of them. It’s one of the few brands that I actually read the names of the nail polish colours and not describe them as that blue-green, pale green-blue, dark purple, light brown. (I have an affinity for blue, green, purple, grey and brown hues of nail polish. I let a bright neon pink one slip in and ShoeGeek nearly had a heart attack.) So it’s with much anticipation that I check out OPI’s new Switzerland collection that will be launched next month. Check out some of the highlights after the cut. I think my favourite names have to be Yodel Me on My Cell and Colour So Hot it Berns. What are your favourite tones?


From left: Yodel Me On My Cell, Lucerne-tainly Look Marvelous and The Color to Watch


From left: William Tell Me About OPI, Colour So Hot it Berns, and Skin Teal We Drop

In honour of Tim Burton’s Alice in Wonderland opening today, I thought I’ll showcase some Alice in Wonderland paraphernalia that’s been floating around the web from makeup, bracelets, pendants to nail polish.

Tom Binns Smashing Time bracelet


OPI Alice in Wonderland colours which are called Off With Her Red! Absolutley Alice Mad As A Hatter and Thanks So Muchness!


Stella McCartney charm bracelet


Swarovski's Red Queen, Mad Hatter and Cheshire Cat pendants



Urban Decay’s Alice in Wonderland Book of Shadows

I can’t tell how I feel about the partnership between Dell and OPI. Yes you’ve read it correctly, the computer company and the nail polish company. Twenty six popular OPI nail polish shades - like "I'm Not Really a Waitress," "Big Apple Red," "Strawberry Margarita," and "Kyoto Pearl" will be glossing up Dell's line of Mini, Inspiron and Studio laptops, available at their Design Studio . To start with, they will be rolling out six holiday colours and then churn out 20 more classic colours throughout the year. These laptops start at US$450. Would you be lured by this marketing gimmick to purchase a Dell? If you still need convincing, take a look at the following quote (perhaps the most entertaining tidbit I found online about this partnership.) Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director says “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails!”