Given the fashion world's attempts to fatten up, between banning too-thin models and championing big-boobed corseted loveliness a la Marc Jacobs and Miuccia Prada this season... it's kind of scary to see the Proenza Schouler boys go the scary photoshop route with their first print ad campaign. I can't decide whether this is a case of virgin campaign creators overlooking the non-existent waist on the model (one of Ann or Kirby Kenny, the twins)... or if this is Jack McCollough and Lazaro Hernandez's convoluted way of asking Kiefer Sutherland to head-butt them again. I'm certainly ready to. No! BAM! One's! BAM! Waist! BAM! Is! BAM! That! BAM! Slim! And also, can I have a PS1 please if I stop head-butting you guys? No? BAM! Here we go again...

Images from Style.com, more shots plus a behind-the-scenes video after the cut.