When you work for a magazine, you know what a pain it is do put together paginations, flatplans, whatever you want to call them. You want your stories laid out nicely, and inevitably your seminal piece, the one that's going to get you your Pulitzer, is somehow laid right next to an ad for something like piano lessons for the elderly. That's a lie, piano lessons for the elderly don't have the budget to place ads in Prestige. Anyway, the point is that deciding what goes next to what is not as easy as it looks. But whoever stuck Tilda Swinton for Pringle of Scotland next to Kate Moss for Isabel Marant in September's Elle... is a genius. Both are icons, quirkily cool for some reason you can't really pinpoint (besides Miss Kate's hotness). And the look of the ads -- colour juxtaposed with black-and-white, close-up versus wide shot, conventional beauty against awkward elegance -- is so eerily complementary. Although I must say, I do like Tilda better. She's just so weird, how can you not?

Side note: ELLE iPad app out September.. PHWOAR I hope this is good.