Hot Chocolate
Did you ever see Dark Water? Okay, neither did I, but I think it was that movie starring Jennifer Connelly in which she moves to a haunted house and dark water stains keep appearing everywhere due to some mysterious, ghostly power. These images are hardly in the same vein, seeing as Godiva isn't so much a mysterious, ghostly power as a bright and shiny purveyor of very tasty chocolates, but the concept of their new shop in Harajuku kind of reminded me of the film concept. I'm not sure how I feel about that ceiling, but it certainly is a concept, and the walls painted in dripping chocolate are definitely cute, the wood panelling even resembles a chocolate bar.
Images: Vidafine
Haha, when I saw your tweet I thought you meant real chocolate. Like, you could eat off the walls.
Now THAT would be good shop design! Although I think someone already thought of that... the witch in Hansel and Gretel, haha.