Shu Uemura will be launching the rouge unlimited supreme shine on Feb 1st in Hong Kong. Boasting of "the ultimate fusion of pure, high fidelity colour supported by the brand’s signature hybrid pigment technology. The new lipstick provides infinitely a deep, dewy shine. The breakthrough formula amplifies colour and magnifies shine with two revolutionary ingredients of film keeping capsules and ultra shine oil for a deep moisture feeling that glides over lips like dew." Whether or not that's true remains to be seen but the girl in the image does have unbelievably shiny lips. I'd be interested in seeing whether or not the texture of the rouge is sticky. Much along the lines of lip gloss, anything shiny tends to be rather sticky. Fingers crossed that Shu Uemura will have solved that problem.

Available Feb 1 2010 priced at HK$195