Remember those Reebok sneakers that claim to tone your butt and thighs simply by wearing them when you walk around? Well, there’s a flip flop version called FitFlop. So now you can claim to be working out by wearing these FitFlops to the beach (via the short distance from the car to the beach where presumably you will then take them off but hey still a good excuse!) The brand is founded by Marcia Kilgore, the same woman who started the Bliss Spa Group back in 2996 so she certainly knows something about comfort. Hollywood is all atwitter over these sandals and FitFlops counts Jennifer Lopez, Julianne Moore, Marcia Cross, Jennifer Garner, Helena Bonham-Carter, Ali Hewson, Nigella Lawson, Padma Lakshmi and Sarah Harding as some of its fans. Judging from the celebrity love the brand is getting, it seems they are anything but a flop.


Available at Lane Crawford, Pedder Red, CitySuper Log-on, Rush, GigaSport, Marathon Sports