Every brand is jumping onto the iPhone apps wagon. Here's a select few that's come my way. Unfortunately, none of them make me jump up in excitement as it seems the content is very predictable and not using the full potential of the app idea. Interactivity is key but unfortunately static applications seems to prevail

CX Mobile
The name is rather misleading as you would think that it has something to do with flights and what not. Turns out it's part of their Ruby 7's promotion and essentially it's just a city guide for visitors to Hong Kong.