I was going through old press releases in my inbox when I came across the announcement that Rue Madame was opening in Lee Gardens Two. Rue Madame claims to be a chic outpost of Paris in the middle of Causeway Bay, "the perfect one-stop shopping arena for trendsetting women looking to create a unique and fashionable look." While that statement is anything but unique, I stopped by the website and looked through the brands, and I'm starting to get a little excited. Instead of extolling the virtues of the Parisian look -- okay, in short, it's that thrown-together military-meets-frilly somehow-i-don't-know-how-but-i'm-cooler-than-you aesthetic that reeks of innate fashion ability without smacking of labelism -- I will now just show you samples from the collections that Rue Madame will be stocking, many of them exclusive in the Hong Kong market.

Maje:



Sandro:




Manoush:



Les Prairies de Paris:


Gat Rimon:




Iro