As with every October, brands around the world come up with innovative ways to raise awareness for breast cancer and this year is no different. So expect to see quite a few posts this month highlighting some of our favourites.

First up is Ralph Lauren who is celebrating their 10th anniversary of Pink Pony, the brand’s global initiative to raise awareness and funds in support of the fight against cancer. This year, they are celebrating this milestone by auctioning off over 200 unique items and once-in-a-lifetime experiences via an online auction at www.charitybuzz.com/RalphLauren.

Here are some highlights that us Geeks feel are particularly cool:

For the Fashion Geeks:
Go Behind the Scenes at a Ralph Lauren Advertising Photo Shoot
Meet the models and crew and get a rare glimpse at what it takes to create one of Ralph Lauren’s iconic advertising campaigns.

Walk the Runway with Valentina
The face of Ralph Lauren Collection , Valentina, will spend an hour in New York City giving you and a friend the scoop on her life as a model, the essentials of walking the runway and tips on how to break into the business.

For ShoeGeek’s corgi, Foxy:
Your Dog Will be a Star in a Ralph Lauren Ad
Think your pooch has what it takes to be a star? Your dog will join an elite group of canines when he or she is photographed for an iconic Ralph Lauren ad campaign. As a reward, your pup will receive a signature accessory from the Ralph Lauren dog collection.

For the boys:
Ralph Lauren Takes you on a Personal Tour of His World Famous Car Collection
You and a friend will receive a tour of this extraordinary private collection of classic cars given by Ralph Lauren himself, including vintage Bugattis, Ferraris, Porches and more. The finale of your experience – a ride in one of these world-class driving machines.

For shopaholics:
Shop till You Drop with Du Juan
The top supermodel will pamper you as your own personal shopper as she takes you around her favorite shopping haunts in her hometown of Shanghai, topped off with a guided tour of the new Ralph Lauren store at the Peninsula Hotel, and lunch at the chi-chi Sir Elly's overlooking the historic Bund.

For soccer fans:
Play soccer with Hidetoshi Nakata
Kicking back with Nakata: Go head to head and toe to toe with Japanese football legend Hidetoshi Nakata: you and four of your friends will scrimmage against Nakata and four of his teammates in his native Japan for a friendly game of futsal followed by sumptuous dinner at one of Tokyo's chic eatery. And take home a Nakata-autographed Polo sports item as your memento.

For film buffs:
Lunch with Maggie Cheung Man-yuk
Enjoy a sumptuous lunch with the iconic actress at the new exclusive Ralph’s restaurant in St. Germain, Paris, and take along two of your friends, after which you get an autographed Ralph Lauren bag personally signed by Maggie as a souvenir of your rendezvous.

100% of net proceeds from this auction will benefit the Pink Pony Fund of The Polo Ralph Lauren Foundation. The online auction begins Friday, October 1st and runs through October 21st at www.charitybuzz.com/RalphLauren. In addition the Pink Pony 10th anniversary products are now available in selected stores where 100% of the sale of these items will also benefit the Pink Pony Fund